To begin I tapped into the interests of the children and the parents. The result was two mascots (requested by the children at the Academy) that included a ferocious tiger and Godzilla. The parents wanted to see more scholarly imagery, and illustrations, and I determined to create a plethora of logos that worked together to create history and depth.
Inspired by letterpress and linocut printmaking, and the style of Hatch Show Prints
The brand also utilizes three of my typefaces, FOUNDRY, Joe & Elaine.
